Starbucked

I've finished reading "Starbucked - A Double Tall Tale of Caffeine, Commerce, and Culture" by Taylor Clark. Its quite different in style and found it very interesting for the fact that its an outsiders view on the largest cafestore in the world.

The book is also a hit considering the fact that this is the first attempt by Taylor Clark at writing a book.

The book is divided into two parts. Part one: The rise of the mermaid talks about the history of Cafehouses in general and Starbucks in particular. In this part the writer takes us through the evolution of the modern day starbucks. The writer seems very generous with his appreciation of the men behind the modern day starbucks (i.e the H20).

Part two: Getting steamed (Which i found more interesting) actually looks into the histroy of coffee breweing, history of baristas, coffee chains world over and also takes a look at the controversies which the chain had to fase in its years of existense. The author has been very efficient in the fact that he has been able to state the facts in a clear and concise manner without taking sides.

The book is a good read if you have been in a starbucks store earlier and is fascinated by the business. This book surely gives you a comprehensive look at the coffe chain's business model and also enlightens the reader on the coffee breweing process.

After reading the book, i feel quite knowledgable about the drink i've been having everyday from my childhood. The result, I have started checking out labels on the coffee packs to see what coffee it is, the composition etc. I've discovered today that "Davidoff" coffee is 100% Arabica (which is the superior variant) whereas the indian make ones have atleast 30% chicory (which is scrap) and are silent about the coffee variant (Intentionally??). So I know for sure that the next time i have a coffee, I'll be enjoying it far more than ever before. Happy drinking!